- bio usage
- Placed at the end of an Instagram bio to point to the link-in-bio button, a standard creator and business practice for driving traffic.
- story usage
- Used in Stories to direct viewers to swipe-up links (on accounts with that feature), link stickers, or the next slide in a carousel Story.
- aesthetic usage
- Chosen with medium-dark skin tone for representation and identity, especially by BIPOC creators who prefer skin-tone-matched emoji in aesthetic grids and captions.