- bio usage
- Placed in bios by people who identify with bear energy โ outdoorsy, cozy, protective types. Also used by gay men who identify with the 'bear' subculture.
- story usage
- Used in cozy morning stories, autumn walks, or tagging a protective friend or partner in appreciation posts.
- aesthetic usage
- Central to cottagecore, dark academia autumn, and outdoor adventure aesthetics. Paired with flannel, forests, and warm drinks.