- bio usage
- Faith-forward users include it in bios alongside 🙏 and ✝️ to signal Christian identity. Also used in location-tagged posts from church visits.
- story usage
- Sunday church outfit stories, behind-the-scenes of religious events, choir performances, or aesthetic interior shots of old European churches.
- aesthetic usage
- Heavy use in cottagecore, dark academia, and European travel aesthetics — old stone churches in misty countryside settings are extremely popular on Instagram.