- bio usage
- Used in bios by people who want to project an icy, unbothered, or cool persona. Often paired with snowflake or diamond emojis.
- story usage
- Shared during winter, snow days, cold drinks, or when reacting to a cold take or ruthless comment with humor.
- aesthetic usage
- Popular in winter aesthetic grids, blue-toned edits, and 'cold girl' aesthetic content alongside blue and white palettes.