- bio usage
- Placed in Instagram bios by gay male couples next to each other's @ tags to identify as partners; also used by LGBTQ+ advocates in their bios.
- story usage
- Shared in Pride stories, couple anniversary posts, rainbow filter stories, and LGBTQ+ awareness campaigns.
- aesthetic usage
- Pairs well with rainbow aesthetics, pastel Pride palettes, and wholesome couple photo dumps. Used in LGBTQ+ lifestyle and couple photography accounts.