- bio usage
- Placed in bios by astrology enthusiasts, tarot readers, spiritual content creators, or anyone with a mystical aesthetic. Often paired with moon or star emojis.
- story usage
- Used to tease content drops, hint at upcoming announcements, or in polls asking followers to 'predict' something about the creator.
- aesthetic usage
- Central to the witchy aesthetic, dark academia, and cottagecore mystical subcultures on Instagram. Often appears alongside candle, moon, and constellation imagery.