- bio usage
- Found in bios of travel bloggers, ocean lovers, marine biologists, and dive instructors. Also used by curious/analytical types to signal a 'deep thinker' identity.
- story usage
- Used in vacation stories, snorkeling trip highlights, and also on 'deep dive' story series covering topics in detail.
- aesthetic usage
- Part of the ocean/coastal aesthetic โ pairs with teal tones, underwater photography, and summer travel grids.