- bio usage
- Placed in bios by people who identify as introverts, quiet observers, or those who feel they exist on the margins of social groups. Also used in aesthetic 'liminal space' or 'ghost girl' personas.
- story usage
- Used in story polls about mental health, 'can anyone else relate' templates, or as a single-emoji post to signal a low mood without explaining it.
- aesthetic usage
- Fits into the 'hauntcore', 'liminal aesthetic', and 'pale/invisible girl' aesthetics popular on Instagram. Pairs with washed-out photography and foggy imagery.