- bio usage
- Placed in bios by fashion bloggers, stylists, boutique owners, and bridal accounts to indicate their niche
- story usage
- Used on polls like 'Which dress? ๐' or in swipe-up shopping stories and OOTD slides
- aesthetic usage
- Core part of the 'coquette', 'cottagecore', 'old money', and 'girly aesthetic' visual language on Instagram