- bio usage
- Finnish users place it in bios after their name or alongside location info. Travel bloggers use it when posting Finnish content.
- story usage
- Appears on Independence Day (December 6), during Eurovision, hockey championships, or when showcasing Finnish nature, Helsinki, or Lapland aurora borealis content
- aesthetic usage
- Fits Nordic minimalist aesthetics โ white, blue, clean lines. Used in flat-lay photography captions or winter wonderland content.