- bio usage
- Extremely common in bios of Indian creators, Indian diaspora influencers, and brands targeting Indian audiences. Signals identity and origin.
- story usage
- Posted on Independence Day, Republic Day, Diwali, and after cricket victories. Used in throwback stories about India trips or cultural celebrations.
- aesthetic usage
- Combined with ๐ช๐๐ in festive aesthetic posts. Indian travel bloggers use it alongside photos of the Taj Mahal, Rajasthan, Kerala, etc.