- bio usage
- Placed in bios by Kazakh nationals and diaspora members to proudly signal heritage, often alongside city names like Almaty or Astana.
- story usage
- Heavily used on March 22 (Nauryz) and December 16 (Independence Day) stories. Also appears in travel stories featuring Kazakhstan's dramatic landscapes.
- aesthetic usage
- Paired with golden eagle imagery, steppe landscapes, and traditional Kazakh yurt aesthetics. The blue and gold color palette fits minimalist aesthetic feeds.