- bio usage
- Placed in bio by Latvians, Latvian diaspora, or frequent visitors to signal heritage or love for the country.
- story usage
- Shared on Latvian Independence Day, Midsummer (Jฤลi), or when visiting Riga's cobblestone streets and Jลซrmala beaches.
- aesthetic usage
- The dark carmine and white color palette occasionally used in minimalist European travel aesthetic posts.