- bio usage
- Placed in bios by animal lovers, zoo workers, wildlife advocates, or people who ironically call themselves 'a hippo at heart' to signal they are cuddly but dangerous.
- story usage
- Used in Stories featuring trips to the zoo, wildlife documentaries, Africa travel content, or self-deprecating 'me getting out of bed' meme Stories.
- aesthetic usage
- Appears in safari aesthetic feeds, cottagecore-meets-wildlife aesthetics, and Fiona fan account branding.