- bio usage
- Placed in bios by WLW couples, sapphic individuals, or women dedicating a post to their partner or best friend. Often paired with a partner's handle.
- story usage
- Used in relationship anniversary stories, pride month stories, couples' photo dumps, and tagging a best friend in 'appreciation' story slides.
- aesthetic usage
- Part of sapphic cottagecore, soft girl, and WLW aesthetic grids. Frequently appears alongside pastel imagery, floral motifs, and golden hour couple photos.