- bio usage
- Placed in bios to signal a calm, aesthetic personality โ often alongside sky, ocean, or winter-themed usernames. Associated with a curated, soft visual identity.
- story usage
- Used on story stickers, polls, and swipe-up links related to calm or blue-aesthetic content. Appears in mental health awareness stories and sky/ocean photo dumps.
- aesthetic usage
- Central to the 'blue aesthetic' and 'soft aesthetic' visual styles. Pairs well with pastel blue palettes, minimalist feeds, and calm lifestyle content.