- bio usage
- Used in bios of contractors, builders, and tradespeople to represent their profession. Also used by fitness accounts to symbolize 'building' a physique.
- story usage
- Appears in on-site stories, construction progress updates, and 'behind the scenes' work content. Paired with sunrise or site shots.
- aesthetic usage
- Part of the rugged, blue-collar aesthetic that's gained popularity as a counterculture to white-collar minimalism.