- bio usage
- LGBTQ+ individuals use it in bios alongside partner handles or wedding dates. Fashion-forward users include it to signal avant-garde or gender-fluid aesthetics.
- story usage
- Engagement announcements, wedding countdowns, same-sex marriage celebrations, or reaction sticker on wedding-themed content.
- aesthetic usage
- Found in editorial fashion content challenging bridal norms, bridal mood boards featuring male models, and wedding photographers showcasing inclusive ceremonies.