- bio usage
- Canadian creators place it in bios as a nationality flag alternative. Also used by fall/autumn aesthetic accounts and cottagecore influencers.
- story usage
- Appears in fall mood board stories, Canadian travel content, autumn recipe posts, and seasonal lifestyle storytelling.
- aesthetic usage
- Core element of the dark academia, cottagecore, and hygge aesthetic palettes on Instagram. Paired with warm oranges, browns, and golden hour photography.