- bio usage
- Used in bios by South Americans, especially Argentinians and Uruguayans, as a cultural identity flag. Also by 'wellness' influencers promoting natural beverages.
- story usage
- Paired with morning routine stories, travel content from South America, and aesthetic flat-lay photos of gourd and bombilla.
- aesthetic usage
- Core to the 'South American cottagecore' and 'Patagonia aesthetic' visual identities. Earthy, warm, grounded vibes.