- bio usage
- Gay or bisexual men place it in their bio next to a partner's name. Also used by straight men to hype their best friend in bio descriptions.
- story usage
- Appears in story reposts for Pride, couple photos, or 'tag your ride-or-die' templates with a male best friend.
- aesthetic usage
- Used in rainbow-adjacent aesthetic grids, Pride Month carousels, or minimalist couple announcement posts.