- bio usage
- Found in bios of wellness influencers, spa businesses, holistic health coaches, and people who identify with the 'soft life' or self-care aesthetic.
- story usage
- Posted during spa visits, skincare days, hotel stays, or 'reset weekends' alongside minimalist aesthetics and calming color palettes.
- aesthetic usage
- Fits into beige/neutral wellness aesthetics, 'clean girl' aesthetics, and editorial spa content with eucalyptus and candle imagery.