- bio usage
- Used in bios by pregnant creators or advocates for inclusive pregnancy representation. Occasionally by body-positive influencers.
- story usage
- Pregnancy reveal stories, 'bump update' posts, or ironic 'me after Thanksgiving dinner' stories with a poll or countdown sticker.
- aesthetic usage
- Appears in maternity aesthetic reels, inclusive parenting content, and occasionally in cottagecore or wholesome aesthetic posts about new beginnings.