- bio usage
- Popular in alt, goth, emo, and dark aesthetic bios. Also used by people who embrace a dark humor personality brand.
- story usage
- Reacted to funny or painful story moments. Used in polls and sliding-scale reactions to 'this content is killing me' humor.
- aesthetic usage
- Central to the dark/goth/alt aesthetic visual language. Paired with black backgrounds, Halloween content, and spooky season posts.