- bio usage
- Added to bios in December–January as a seasonal decoration or to signal a 'winter person' identity. Often paired with ❄️ or 🎄.
- story usage
- Used in holiday countdown stories, winter photoshoot captions, and snowy day updates. Frequently appears in poll stickers asking 'snow lover or not?'
- aesthetic usage
- Central to dark academia winter aesthetics, Hallmark-core, and hygge-inspired grid content featuring muted blues and whites.