- bio usage
- Placed in bios by users who want to project a soft, sparkly, or aesthetically pleasing personality โ common among lifestyle and beauty influencers.
- story usage
- Used on story reactions and stickers to hype up friends' posts or celebrate milestones with a glittery, celebratory feel.
- aesthetic usage
- Core to the 'coquette', 'soft girl', and 'pink aesthetic' visual languages on Instagram; pairs with pastels and dreamy imagery.