- bio usage
- Used in bios by wellness influencers, spa owners, estheticians, and self-care advocates to signal their niche.
- story usage
- Posted in spa day stories, skincare routine reels, and 'treating myself' content with location tags at luxury spas.
- aesthetic usage
- Part of the clean, soft wellness aesthetic alongside candles, robes, and green juices. Common in minimalist self-care flat lay posts.