- bio usage
- Used in bios by women who have embraced their natural gray or white hair, or by lifestyle creators targeting mature audiences.
- story usage
- Appears in 'gray hair journey' stories, before-and-after hair dye content, and humorous 'adulting is hard' story reactions.
- aesthetic usage
- Part of the soft, elegant, silver aesthetic wave โ used alongside minimalist, neutral-toned feeds and 'aging gracefully' content.