- bio usage
- Used in bios by women embracing natural gray/white hair, older lifestyle influencers, or young people with an old-soul brand identity
- story usage
- Appears in before/after hair transformation stories, 'stress check' stories, and aesthetic mood boards featuring silver or white tones
- aesthetic usage
- Fits into cottagecore, hygge, silver-hair-positive, and minimalist lifestyle aesthetics common on Instagram