- professional use
- Rarely used; when it appears, it's typically in posts about company culture, employee appreciation, or Valentine's Day branded content from marketing teams.
- post context
- Occasionally seen in posts by coaches, therapists, or relationship-adjacent professionals discussing emotional intelligence, vulnerability, or client success stories.
- appropriateness
- Generally considered too romantic and personal for standard professional communication; appropriate only in very casual company culture posts or personal brand content from life coaches.
- comment use
- Almost never used in professional comments; if present, it signals the commenter has a very casual or personal relationship with the poster.