- professional use
- Largely inappropriate in formal professional posts; occasionally used by influencers in personal-brand content.
- post context
- Some lifestyle and beauty industry professionals include it in casual posts to maintain a warm brand tone.
- appropriateness
- Generally discouraged in B2B or corporate contexts; acceptable in creative, beauty, or entertainment industries.
- comment use
- Rarely appropriate in comments; may be used by personal brand coaches or influencers to seem relatable.