- professional use
- Rarely appropriate; occasionally used in informal posts by founders or creators going for an 'authentic and relatable' brand voice.
- post context
- Might appear in posts about market uncertainty, career pivots, or lessons from failure โ framed as humble honesty.
- appropriateness
- Mildly risky; acceptable for personal branding accounts but seen as unprofessional in corporate or formal contexts.
- comment use
- Occasionally dropped in comment threads to agree with someone's acknowledgment of industry uncertainty.