- professional use
- Occasionally used by market researchers, journalists, investigators, or compliance professionals to describe their analytical work in a lighthearted way.
- post context
- Used in posts about uncovering industry trends, competitive intelligence, due diligence work, or exposing misleading statistics.
- appropriateness
- Mildly appropriate in casual LinkedIn posts; generally acceptable when used metaphorically for research or analysis work rather than personal drama.
- comment use
- Left in comments to compliment someone on 'digging deep' into a topic or finding a non-obvious insight in their research.