- stream usage
- Viewers send it in chat during wholesome streamer moments, emotional streams, or to show love to a streamer they admire.
- emote mapping
- Often corresponds to custom channel emotes like PogChamp-level love emotes or ILY-themed subscriber emotes.
- chat meaning
- Means 'I love you/this' in live chat; conveys hype and affection simultaneously, especially during milestone streams.
- clip context
- Appears in clip titles and descriptions when capturing especially wholesome or emotionally resonant streamer moments.
- subscriber context
- Subscribers may use it in sub messages to express gratitude and love to the streamer community.