- meme usage
- Inserted into tweets celebrating fictional or celebrity gay ships, or used in reply threads debating LGBTQ+ representation
- sarcasm patterns
- Used defiantly in replies to homophobic tweets as a form of resistance, e.g., flooding a hateful post with this emoji
- quote tweet context
- Quote tweeted onto LGBTQ+ milestone news stories, court rulings, or celebrity coming-out announcements
- trending context
- Spikes during Pride Month, LGBTQ+ legislation debates, and after high-profile gay couple announcements
- reply use
- Used in supportive replies to gay men sharing relationship content or coming-out stories