- meme usage
- Deployed in shipping tweets for male characters, celebrity bromances turned romantic, or pride commentary.
- sarcasm patterns
- Sometimes used sarcastically in reply to homophobic tweets as a form of counter-trolling or ironic celebration.
- quote tweet context
- Quote-tweeted onto content featuring two close male celebrities or characters to imply romantic chemistry.
- trending context
- Spikes during Pride Month, landmark LGBTQ+ events, or when a same-sex male celebrity couple goes public.
- reply use
- Dropped into replies to show support for LGBTQ+ couples or to affirm representation in media.