- meme usage
- Used in threads about being overwhelmed, 'swimming upstream,' or political commentary about leaders floundering.
- sarcasm patterns
- Placed after complaints about impossible workloads or situations with the implied meaning of barely keeping head above water.
- quote tweet context
- Quote-tweeted onto posts about someone struggling or persevering against odds.
- trending context
- Spikes during Olympic swimming coverage, major swim competitions, or summer season.
- reply use
- Dropped as a quick reply to someone sharing a stressful situation, implying 'same, I'm drowning too.'