- meme usage
- Used in shipping tweets pairing two male characters, celebrities, or politicians together as a joke or genuine fan pairing.
- sarcasm patterns
- Placed after describing two men doing anything remotely compatible or friendly as a sarcastic implication they are a couple.
- quote tweet context
- Added to quote tweets celebrating gay representation in media or real life.
- trending context
- Spikes during Pride Month, LGBTQ+ news events, and when a celebrity comes out.
- reply use
- Dropped in replies to posts about wholesome male friendships or obvious gay subtext in media.