- meme usage
- Used in tweets mocking early holiday commercialization or praising diverse holiday representation
- sarcasm patterns
- Placed at the end of complaints about gift-giving obligations or holiday burnout
- quote tweet context
- Added when quote-tweeting diversity/inclusion news around the holidays
- trending context
- Trends briefly during holiday diversity representation debates or when major brands use inclusive holiday imagery
- reply use
- Dropped as a single emoji reply to wholesome holiday posts as a warm affirmation