- meme usage
- Central to memes about corporate rainbow-washing, June 1st vs June 30th brand behavior comparisons, and satirical posts about performative allyship.
- sarcasm patterns
- Used sarcastically in quote tweets of companies making Pride-adjacent statements while donating to anti-LGBTQ+ politicians. The emoji alone can function as devastating ironic commentary.
- quote tweet context
- Frequently added to quote tweets of anti-LGBTQ+ statements to signal community solidarity or to amplify positive LGBTQ+ news stories.
- trending context
- Surges dramatically every June during Pride Month and during major LGBTQ+ legal or political events globally. Used in trending hashtags during Supreme Court rulings or major protests.
- reply use
- Used in replies as a show of solidarity, as a celebratory reaction to coming-out announcements from public figures, or as a counter to homophobic content.