- meme usage
- Used in tweets debating Santa's 'real' skin tone or mocking companies that only feature diverse imagery in December.
- sarcasm patterns
- Deployed sarcastically in replies to overly corporate 'diversity and inclusion' Christmas posts.
- quote tweet context
- Quote-tweeted onto news articles or brand posts about holiday advertising to add commentary on representation.
- trending context
- Trends during Christmas season alongside debates about diverse holiday representation in media and advertising.
- reply use
- Used in replies to affirm positive representation or to clap back at those who dismiss diverse holiday imagery.