- meme usage
- Used in tweets pairing two female characters, celebrities, or concepts that fans ship or associate together.
- sarcasm patterns
- Occasionally used sarcastically to mock performative female solidarity or forced brand feminism.
- quote tweet context
- Added to quote tweets celebrating WLW representation in media or female friendship moments.
- trending context
- Spikes during Pride Month, Women's History Month, and whenever a popular female celebrity couple is in the news.
- reply use
- Used in replies to affirm someone's WLW relationship or to hype up a best friend post.