- server usage
- Servers change names and icons to include this emoji during October; used in Halloween-themed event announcements and server decoration.
- reaction use
- Added as a custom server emoji for October; used to react to anything spooky, creepy, or Halloween-adjacent.
- emote mapping
- Often added as a custom emote ':jackolantern:' or ':spoopy:' in servers; used interchangeably with skull emotes for mild horror vibes.
- gaming context
- Used in gaming servers to mark Halloween in-game events, limited-time seasonal content, and horror game streams.
- role meaning
- Some servers assign a 'Spooky Season' role marked with this emoji during October for users who participate in Halloween events.