- stream usage
- Streamers use it in channel names, stream titles, and overlays during October Halloween streams and special events.
- emote mapping
- Popular custom channel emote ':PogOLantern:' or ':SpookyPog:' variants; used to react to scary moments in horror game streams.
- chat meaning
- Spammed in chat during Halloween events, horror game streams, or whenever a streamer does something spooky or surprising.
- clip context
- Clips from Halloween-themed streams are titled and tagged with this emoji for discoverability during October.
- subscriber context
- Subscriber badges for October sometimes feature pumpkin themes; sub alerts during Halloween months often use jack-o-lantern animations.