- bio usage
- Placed in bios by gay/bisexual men alongside a partner's handle to indicate a relationship. Also used by LGBTQ+ advocacy accounts to signal inclusive content.
- story usage
- Used in couple photo stories, Pride Month highlight covers, and reaction stickers on partners' posts. Commonly layered over rainbow or aesthetic backgrounds.
- aesthetic usage
- Featured in minimalist 'love' aesthetic posts, rainbow editorial grids, and queer lifestyle mood boards celebrating interracial and same-sex love.