- bio usage
- Common in makeup artist, beauty blogger, and lifestyle influencer bios to signal the cosmetics niche.
- story usage
- Used in GRWM story series, beauty product reviews, glam transformations, and 'self-care Sunday' stories.
- aesthetic usage
- Fits the 'clean girl,' 'glam baddie,' and 'old Hollywood' aesthetics. Frequently used in flat-lay beauty shots and vanity mirror content.