- bio usage
- Placed in bios by horror enthusiasts, Halloween lovers, or people who identify as night owls. Sometimes used ironically by overtired students.
- story usage
- Used in Monday morning stories, post-exam recovery stories, or reaction stickers to overwhelming news. Paired with dark coffee aesthetics.
- aesthetic usage
- Fits into dark academia, goth, grunge, or horror aesthetic accounts. Also appears in spooky season content from September through November.