- bio usage
- Placed in bios by food bloggers, East Asian culture enthusiasts, or people who want to signal their cultural heritage and love of seasonal traditions.
- story usage
- Heavily used in Mid-Autumn Festival story posts, mooncake unboxing content, and family reunion photos during the lunar festival season.
- aesthetic usage
- Fits warm autumn aesthetic feeds โ paired with moon photos, lanterns, and golden-toned flat lays of mooncake boxes.