- bio usage
- Placed in bios by LGBTQ+ individuals as a soft identity marker, or by positivity influencers to signal an inclusive, uplifting brand.
- story usage
- Used on Pride Month stories, after-rain photo dumps, motivational quote stories, and rainbow filter selfies.
- aesthetic usage
- Central to rainbow aesthetic, cottagecore, and colorful maximalist visual aesthetics. Frequently paired with clouds, sun, and pastel palettes.