- professional use
- Used by companies and professionals during Pride Month to signal allyship and DEI commitment. Also used in optimistic business milestone posts.
- post context
- Appears in 'after the storm' metaphor posts about business resilience, pivoting after failure, or celebrating a team's diversity.
- appropriateness
- Generally considered appropriate and positive on LinkedIn, though overuse in 'rainbow washing' corporate posts is often criticized.
- comment use
- Dropped in comments to celebrate colleagues' achievements, company DEI announcements, or inspirational career comeback stories.